Logan Paul and the Algorithms of Outrage

Leaving aside the issues of “Did Logan Paul actually do anything wrong?” and “Is changing YouTube’s policies actually in Game Theorist’s interests?” Game Theorist makes a good point: while YouTube might want to say, for PR reasons, that it is doing something about big, bad, controversial videos like Logan Paul’s, it also makes money off those same videos. YouTube–like many other parts of the internet–is primarily click driven. (Few of us are paying money for programs on YouTube Red.) YouTube wants views, and controversy drives views.

That doesn’t mean YouTube wants just any content–a reputation for having a bunch of pornography would probably have a damaging effect on channels aimed at small children, as their parents would click elsewhere. But aside from the actual corpse, Logan’s video wasn’t the sort of thing that would drive away small viewers–they’d get bored of the boring non-cartoons talking to the camera long before the suicide even came up.

Logan Paul actually managed to hit a very sweet spot: controversial enough to draw in visitors (tons of them) but not so controversial that he’d drive away other visitors.

In case you’ve forgotten the controversy in a fog of other controversies, LP’s video about accidentally finding a suicide in the Suicide Forest was initially well-received, racking up thousands of likes and views before someone got offended and started up the outrage machine. Once the outrage machine got going, public sentiment turned on a dime and LP was suddenly the subject of a full two or three days of Twitter hate. The hate, of course, got YouTube more views. LP took down the video and posted an apology–which generated more attention. Major media outlets were now covering the story. Even Tablet managed to quickly come up with an article: Want a New Years Resolution? Don’t be Like Logan Paul.

And it worked. I passed up Tablet’s regular article on Trump and Bagels and Culture, but I clicked on that article about Logan Paul because I wanted to know what on earth Tablet had to say about LP, a YouTuber whom, 24 hours prior, I had never heard of.

And the more respectable (or at least highly-trafficked) news outlets picked up the story, the higher Logan’s videos rose on the YouTube charts. And as more people watched more of LP’s other videos, they found more things to be offended at. For example, once he ran through the streets of Japan holding a fish. A FISH, I tell you. He waved this fish at people and was generally very annoying.

I don’t like LP’s style of humor, but I’m not getting worked up over a guy waving a fish around.

So understand this: you are in an outrage machine. The purpose of the outrage machine is to drive traffic, which makes clicks, which result in ad revenue. There are probably whole websites (Huffpo, CNN) that derive a significant percent of their profits from hate-clicks–that is, intentionally posting incendiary garbage not because they believe it or think it is just or true or appeals to their base, but because they can get people to click on it in sheer shock or outrage.

Your emotions–your “emotional labor” as the SJWs call it–is being turned into someone else’s dollars.

And the result is a country that is increasingly polarized. Increasingly outraged. Increasingly exhausted.

Step back for a moment. Take a deep breath. Get some fresh air. Ask yourself, “Does this really matter? Am I actually helping anyone? Will I remember this in a week?”

I’d blame the SJWs for the outrage machine–and really, they are good running it–but I think it started with CNN and “24 hour news.” You have to do something to fill that time. Then came Fox News, which was like CNN, but more controversial in order to lure viewers away from the more established channel. Now we have the interplay of Facebook, Twitter, HuffPo, online newspapers, YouTube, etc–driven largely by automated algorithms designed to maximized clicks–even hate clicks.

The Logan Paul controversy is just one example out of thousands, but let’s take a moment and think about whether it really mattered. Some guy whose job description is “makes videos of his life and posts them on YouTube” was already shooting a video about his camping trip when he happened upon a dead body. He filmed the body, called the police, canceled his camping trip, downed a few cups of sake while talking about how shaken he was, and ended the video with a plea that people seek help and not commit suicide.

In between these events was laughter–I interpret it as nervous laughter in an obviously distressed person. Other people interpret this as mocking. Even if you think LP was mocking the deceased, I think you should be more concerned that Japan has a “Suicide Forest” in the first place.

Let’s look at a similar case: When three year old Alan Kurdi drowned, the photograph of his dead body appeared on websites and newspapers around the world–earning thousands of dollars for the photographers and news agencies. Politicans then used little Alan’s death to push particular political agendas–Hillary Clinton even talked about Alan Kurdi’s death in one of the 2016 election debates. Alan Kurdi’s death was extremely profitable for everyone making money off the photograph, but no one got offended over this.

Why is it acceptable for photographers and media agencies to make money off a three year old boy who drowned because his father was a negligent fuck who didn’t put a life vest on him*, but not acceptable for Logan Paul to make money off a guy who chose to kill himself and then leave his body hanging in public where any random person could find it?

Elian Gonzalez, sobbing, torn at gunpoint from his relatives. BTW, This photo won the 2001 Pulitzer Prize for Breaking News.

Let’s take a more explicitly political case. Remember when Bill Clinton and Janet Reno sent 130 heavily armed INS agents to the home of child refugee Elian Gonzalez’s relatives** so they could kick him out of the US and send him back to Cuba?

Now Imagine Donald Trump sending SWAT teams after sobbing children. How would people react?

The outrage machine functions because people think it is good. It convinces people that it is casting light on terrible problems that need correcting. People are getting offended at things that they wouldn’t have if the outrage machine hadn’t told them to. You think you are serving justice. In reality, you are mad at a man for filming a dead guy and running around Japan with a fish. Jackass did worse, and it was on MTV for two years. Game Theorist wants more consequences for people like Logan Paul, but he doesn’t realize that anyone can get offended at just about anything. His videos have graphic descriptions of small children being murdered (in videogame contexts, like Five Nights at Freddy’s or “What would happen if the babies in Mario Cart were involved in real car crashes at racing speeds?”) I don’t find this “family friendly.” Sometimes I (*gasp*) turn off his videos as a result. Does that mean I want a Twitter mob to come destroy his livelihood? No. It means a Twitter mob could destroy his livelihood.

For that matter, as Game Theorist himself notes, the algorithm itself rewards and amplifies outrage–meaning that people are incentivised to create completely false outrage against innocent people. Punishing one group of people more because the algorithm encourages bad behavior in other people is cruel and does not solve the problem. Changing the algorithm would solve the problem, but the algorithm is what makes YouTube money.

In reality, the outrage machine is pulling the country apart–and I don’t know about you, but I live here. My stuff is here; my loved ones are here.

The outrage machine must stop.

*I remember once riding in an airplane with my father. As the flight crew explained that in the case of a sudden loss of cabin pressure, you should secure your own mask before assisting your neighbors, his response was a very vocal “Hell no, I’m saving my kid first.” Maybe not the best idea, but the sentiment is sound.

**When the boat Elian Gonzalez and his family were riding in capsized, his mother and her boyfriend put him in an inner tube, saving his life even though they drowned.

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Noah’s Twitter Deluge

To be alive today is to drown in data…

Noah's Ark by Edward Hicks, 1846
Noah’s Ark by Edward Hicks, 1846

Now the earth was corrupt in GNON’s sight and was full of violence. So GNON said to Noah, “I am going to put an end to all people, for the earth is filled with violence because of them. So make yourself an ark of cypress wood; make rooms in it and coat it with pitch inside and out. Make a roof for it, leaving below the roof an opening one cubit high all around. Put a door in the side of the ark and make lower, middle and upper decks, and make it immune to Twitter, Facebook, and cable TV.  I am going to bring a deluge of information, unending news, tweets, and endless status updates on the earth to distract all life under the heavens, every creature that has the breath of life in it, until they fade from existence.

…modernity is selecting for those who resist modernity.