Arnade spends most of his time in the book in three places: McDonald’s, drug dens, and churches. Two of these–McD’s and the drug Ds–are capitalist enterprises: they exist to sell you things, legal or not. Churches are not explicitly capitalist, but can be understood using the same model. They are interested in attracting enough members to cover their operating costs, so a church that does a better job of “selling” religion or provides a more enjoyable religious experience will probably attract more parishioners and will do better financially. (A church that can attract no members is, ultimately, dead.)
The lack of good common spaces that do not require spending money is one of the minor annoyances of my life. I like being outdoors, but it rains out there. National parks are lovely, but not near the house. It’s especially difficult to find locations that are attractive to multiple generations, or both children and childless adults (if I want to socialize with friends who do not have kids of their own).
As Arnade notes, for poor neighborhoods, McDonald’s fills that niche. It has a playground and happy meals for kids; it has booths and hamburgers for adults. It is warm and dry in the winter, cool in the summer, and even has a bathroom. The price of admission is low–a cup of coffee.
In Arnade’s telling, the organizations that ought to be providing community spaces, like the local government, really don’t. From a libertarian perspective, if attracting more people to these places doesn’t directly benefit the people running them, then they won’t put effort into making these spaces comfortable and attractive. Since McDonald’s (or the other locations Arnade visits) do make money off customers, even homeless ones who just order a cup of coffee, McD’s has an incentive to make its environs comfortable and welcoming to as many people as possible.
We can find other examples of capitalist enterprises providing communal spaces, like salons, barber shops, shopping malls, bars, and sports bars.
Of course, this inevitably runs up against class issues. McD makes plenty of money selling food to the poor, and Whole Foods makes plenty selling food to the rich, but it is difficult to sell to both markets. Back in our review of Auerswald’s The Code Economy, we discussed his observation that capitalistic markets tends to bifurcate into supplying low and high class versions of products, with a dearth in between. Auerswald discusses the evolution of watch making, from expensive luxuries to common watches to the clock included on your phone. He writes that both the clock-in-your phone and the luxury Rolex markets are doing fine, while sales of mid-price watches have withered.
Community seems to have undergone a similar process. McDonald’s is doing fine, financially, and I’m sure ski clubs in Alta are doing fine, too. It’s in between that we find people who are watching their money and can’t afford to spend $80-$120 a day on trips to the museum/zoo/movies, etc, but don’t want to hang out at McDonald’s, either. In general I think of “let’s avoid the poors” social signaling as a scam–products/services that signal your social class will happily increase in cost until they’ve sucked up all of your money–but sometimes avoiding other people legitimate. Personally, I would go to McDonald’s more often if my children weren’t prone to getting horribly ill when we visit–social class may be socially constructed, but diarrhea is real. Avoiding criminals, drug addicts, diseases, and folks who haven’t bathed recently is perfectly reasonable.
There aren’t a lot of spaces that do this for the middle class. Chick-fil-A comes close, but their playgrounds are designed for kids under 5. The best place I can think of for middle class families to hang out and socialize (which is also a good place for the poor and upper class) is church. And indeed, Arnade meets lots of people at churches across the country. Churches (or other religions’ houses of worship) are generally warm (or cool), hold community events, mark lifecycle events, and generally even have dedicated areas for children. The only difficulty is that churches are structured around belief in a particular religion, which is awkward for the nation’s increasing numbers of atheists, and occasionally use their parishioners’ beliefs in the morality of the church for self-gratification/manipulation. (EG, every cult ever.)
Arnade also visits one other variety of social club in the book, the “Snowshoe Club” IIRC, dedicated not to snowshoeing, but to French Canadians in the US. Like many social clubs, the Snowshoes get together for dinner and social events, costs five dollars to join, and officially you don’t have to be French Canadian to be a member. These sorts of social clubs used to be much more common in the US (See: Bowling Alone), but have been on the wane for decades.
How do you feel about community in your own town? Are there good places to meet people and socialize, or do you feel a dearth? Does capitalism do a good job of filling this role, or would some other structure or institution perform better? Is the bifurcation I have described a real thing, or just an illusion of some sort? In short, what do you think?
As I read, I couldn’t help but compare human society to an anthill (mostly because I happened to also be reading the anthill dialogue in Godel, Escher, Bach at the same time).
Ants, honeybees, termites, and a variety of other insects are eusocial. Eusocial insects live massive colonies with social organization of a sort familiar to us humans, from division of labor to cooperative raising of the colony’s young (This is why my avatar is a bee.)
Eusocial insects can do some amazing things, like build bridges and towers out of their own bodies:
The fascinating thing about ants, bees, and the like is that, while they have “queens”, they don’t really have a conscious monarch calling the shots. The behavior of each individual ant somehow adds up to the behavior of the entire colony, yet the entire colony behaves in a way that is difficult to reduce to the behavior of individual ants.
The division of labor creates specialized behavioral groups within an animal society which are sometimes called castes. Eusociality is distinguished from all other social systems because individuals of at least one caste usually lose the ability to perform at least one behavior characteristic of individuals in another caste.
And according to Godel, Escher, Bach:
Anteater: [Aunt Hillary] is certainly one of the best-educated ant colonies I have ever had he good fortune to know. The two of us have spent many a long evening in conversation on the widest range of topics.
Achilles: I thought anteaters were devourers of ants, not patrons of ant intellectualism!
Anteater: Well, of course the two are not mutuaully inconsistent. I am on the best of terms with ant colonies. Its just ANTS that I eat, not colonies–and that is good for both parties: me, and the colony.
One of my conclusions from listening to many demands (and promises) for politicians to “create jobs” is that most people no longer have any idea where jobs come from, nor how to make them happen. Jobs seem to come from the job fairy, given or taken as her capricious will determines.
And the modern economy is complicated enough that this is… about accurate. No one could have prevented the Great Depression. No individual created the great post-war economic boom. Recessions come and go despite our best efforts to prevent them; bubbles inflate and burst. These things just happen, and ordinary people find themselves dragged along for the ride.
One of the things that happened over the past 40 years was Nixon’s historic visit to China in 1972 that paved the way for the wholesale transfer of the American manufacturing establishment to China. The older folks in Arnade’s account speak warmly of the manufacturing days, when you could walk off the highschool graduation stage and into a job at the local factory.
I have a children’s book written in the ’50s in which an American child tells a group of Canadian children about his country. He tells them all about the factories, which make all manner of fabulous things.
Today, such easy employment is so far from reality that I almost got angry reading these accounts. “What, it was easy for you? It’s not so damn easy for us young people, you know. We never got to walk out of highschool and straight into jobs.” But anger is not productive and it tells us nothing about how the world should be.
Whether we are better or worse with manufacturing jobs in China is debatable–I think we are worse off, but the migration of unpleasant jobs that damage the environment to areas with laxer worker and environmental protections might have been inevitable. But even if it was in our best interests as a whole, it certainly wasn’t in the interests of the workers who lost their jobs and the people who remain in communities that have completely lost their economic base. The deaths of a few ants may benefit the anthill, but it certainly doesn’t make those ants happy.
At least we have the decency to honor soldiers whose sacrifices benefit society; little concern is given for people whose jobs were sacrificed for efficiency, progress, profits, or avoiding environmental regulations.
It’s easy to ask, “Why don’t you make your own job? Found your own company? Start a business? Do something to pump life back into the community?” but this is easier said than done; not everyone can come up with successful entrepreneurial ideas.
I don’t like the idea of being a (semi)eusocial species. I want people to be able to adapt to a changing economic system. I don’t always get what I want, though. Economies come and go, wars start and end, society careens on like juggernaut, and most of us just hope for the best.
One of the interesting parts of the book is Arnade’s tour of the nation’s McDonalds’s.
In neighborhoods across the country, Arnade finds community (and people to interview) beneath the golden arches. Here people meet friends for breakfast, play dominoes, or just hang out and avoid the weather. In many areas, McDonald’s also has the only nice playground around, and kids are happy to have a place to play.
McDonald’s Corp would probably like Arnade’s depiction a lot better if it stopped at “neighborhood hotspot” and didn’t include all of the homeless and drug addicts who also find it a warm, dry, safe place to rest.
There are multiple reasons for this shift, including people having fewer kids and more kids opting to play video games at home rather than head to the playground, but one of the biggest is classism.
Back when we were kids, McDonald’s was simply seen as a tasty, affordable restaurant that catered to families with small children. I’m almost certain I attended birthday parties there.
McDonald’s still offers birthday parties, but today the idea seems… declasse. Not that the kids wouldn’t enjoy it– kids today have about the same opinion of McDonald’s as I did–but their parents would disapprove. On parenting forums you often hear moms proudly proclaim that the dreaded “fast food” has never passed her offspring’s lips.
I have changed my position on the “healthiness” of fast food since I wrote that piece; I am now concerned that the temperatures used to cook food quickly at fast food joints oxidizes oils, resulting in health problems. This doesn’t mean that organic cupcakes are good for you, just that oxidized oils are bad.
People talk a lot about “food deserts” and argue about whether the unhealthy food options in poor neighborhoods are a matter of preference or oppression.
It’s probably a bit of both. People like McDonald’s, but that doesn’t mean they wouldn’t eat other things if they could.
But there are reasons restaurants don’t like to locate in poor neighborhoods, mostly theft. In a relevant anecdote, Arnade describes how a sweltering summer day led locals to try to steal ice from the McDonald’s drink machine. Of course a bit of theft from the drink machine is routine, no matter the neighborhood, but the manager of this location did not appreciate having his store so blatantly robbed. The event is meant to be humorous in the book (which it probably was in real life,) but I couldn’t help but think, “This is why we can’t have nice things.” If people steal from the stores in their neighborhood, those stores shut down and new ones don’t open.
Of course, there are other ways people get poisoned besides probably willingly eating delicious junk food. Like pollution. Arnade doesn’t talk much about environmental toxins like lead or burning plastic, but I happened to watch a Netflix documentary about this last night, so I’ll talk about it anyway.
Apparently “plastic” is not really recyclable. Well, some kinds of plastic are, but many varieties effectively are not, and you can’t make new plastic products out of several varieties of plastic mixed together. So when you throw all of your recyclables into the big bin together, they are effectively useless to the recycling plant.
The recycling plant near your home has employees who sort through the recycling, separating cans from paper from plastics and attempting to send all of the useless trash like used napkins and pizza boxes to the landfill. Metal and glass are valuable and can be recycled, but–until recently–all of the plastic got bought up by Chinese recycling plants.
Until recently, China imported MASSIVE quantities of plastic trash. More humans were employed to sort through this trash (poor humans). The usable stuff–types 1, 2, and 5–got recycled. The unusable plastic got disposed of–by burning
This is your “recycling” on fire:
Eventually the Chinese government decided that burning plastic is noxious and disgusting and that Chinese lungs shouldn’t be a dumping ground for the world’s trash, so it banned the import of most waste plastic. Suddenly the “recycling” plants had a huge problem: no where to dump all of the plastic they were pretending to recycle.
Entrepreneurs in Malaysia (and other nations) stepped in to fill the gap, and locals were astonished when giant piles of burning garbage appeared overnight in their communities.
Soon the Malaysian government also decided that burning plastic is bad and started banning the stuff.
Goodness knows where our “recycling” will go now to get burned. Maybe, horror of horrors, we’ll have to bury it in a landfill instead of loading it on giant container ships and using fossil fuels to send it across the ocean. (I am generally against shipping things across oceans if we can avoid it.)
But pollution isn’t just a third world problem; the distribution of poor communities in the US was determined largely by the direction of the winds blowing pollution from factories and chemical plants.
“There’s a good reason burning household trash, including plastic, is prohibited in most of the U.S. — the toxic species,” says Noelle Eckley Selin, an assistant professor in MIT’s Engineering Systems Division, as well as the Department of Earth, Atmospheric, and Planetary Sciences. When plastic is burned, it releases dangerous chemicals such as hydrochloric acid, sulfur dioxide, dioxins, furans and heavy metals, as well as particulates. These emissions are known to cause respiratory ailments and stress human immune systems, and they’re potentially carcinogenic.
It’s bad enough being poor, with all the difficulties that entails, without having to breathe burning plastic, smoke, or whatever’s in the local chemical plant. (Even in areas without such industries, the poor are more likely to live in houses that still have lead paint.)
The authors conclude by arguing that the legalization of prostitution brings a level of public scrutiny, official regulation, and bureaucratization to brothels that decreases the risk of these 3 types of systematic violence.
Of course, some people argue that bureaucratizing prostitution will only increase the paperwork and push out the independent contractors.
What about prisons? Arnade does not visit any prisons, but many of the people he interviews have. The need for some kind of prison reform is a safe bet, since prisons are full of people whom society doesn’t like and doesn’t want to spend money on.
"Warehousing" in slave dehumanizing conditions will continue to manifest violence. This is exactly like my state slave quarters where I'm housed at. I hear we will soon receive new toilets and sinks. At heart none of this is the issue or solution #BurnThePrisonspic.twitter.com/L9u3LV2GBY
— Jailhouse Lawyers Speak — #PrisonersHumanRights (@JailLawSpeak) January 4, 2020
I am definitely in favor of imprisoning violent people, but this seems like… not what prison should be like.
Edited to add: Regardless of how you think Epstein died, his case highlights a number of “mistakes” in the way his prison–a relatively nice one, I believe–was run, from transferring a probably still suicidal guy off suicide watch to the non-functioning security cameras to the guards straight up not watching the prisoners and lying about doing their rounds. People are killed or commit suicide in prison all the time; we just don’t normally hear about it because they aren’t as rich and famous (or infamous) as Epstein.
Homicide has been up over the past few years, which is not good for anyone and probably means we need more street-level policing. Yes, the police sometimes kill innocent people (or dogs), but non-police kill more innocent people, so police are a net gain.
Montrealers discovered last week what it is like to live in a city without police and firemen. The lesson was costly: six banks were robbed, more than 100 shops were looted, and there were twelve fires. Property damage came close to $3,000,000; at least 40 carloads of glass will be needed to replace shattered storefronts. Two men were shot dead. At that, Montreal was probably lucky to escape as lightly as it did.
Well, it’s getting late, so I’d better wrap this up. This book covers many difficult topics and is not easy to discuss, and parts of the book I’ve neglected to mention–the author also interviews many immigrants from Mexico and Somalia, as well as locals in the areas where they’ve moved, for example. I apologize for wandering so far afield.
I feel compelled to offer solutions, but these are difficult problems to fix. People live their own lives, sometimes suffering, sometimes triumphing. Our World in Data has some interesting charts about income distributions in different countries that I’d like to end with:
How very differently the benefits of economic growth can be shared is shown by a comparison of the USA and the UK over the last 40 years. In the US incomes for the bottom half of the population were stagnating for most of the last 4 decades (with a notable exception over the second half of the 1990s). In the UK the first period resembles the experience of the US – incomes at the bottom of the distribution were stagnating, incomes at the top were rising rapidly. But over the second period – from 1991 onwards – the trend in the UK has changed significantly: economic growth was shared equally across the distribution from the lowest to the highest decile.
The comparison also show that growth in the UK – particularly for the lowest income group – was much stronger than in the US. A comparison with other rich countries shows that the experience of the US – strongly rising inequality and stagnation for a large part of the population – is unique to the US. Other rich countries were much more successful in sharing the benefits of growth across the distribution.
“DNA builds products with a purpose. So do people.” –Auerswald, The Code Economy
McDonald’s is the world’s largest restaurant chain by revenue, serving over 69 million customers daily in over 100 countries across approximately 36,900 outlets as of 2016. … According to a BBC report published in 2012, McDonald’s is the world’s second-largest private employer (behind Walmart with 1.9 million employees), 1.5 million of whom work for franchises. …
There are currently a total of 5,669 company-owned locations and 31,230 franchised locations… Notably, McDonald’s has increased shareholder dividends for 25 consecutive years, making it one of the S&P 500 Dividend Aristocrats. …
According to Fast Food Nation by Eric Schlosser (2001), nearly one in eight workers in the U.S. have at some time been employed by McDonald’s. … Fast Food Nation also states that McDonald’s is the largest private operator of playgrounds in the U.S., as well as the single largest purchaser of beef, pork, potatoes, and apples. (Wikipedia)
How did a restaurant whose only decent products are french fries and milkshakes come to dominate the global corporate landscape?
In The Code Economy, Auerswald suggests that the secret to McDonald’s success isn’t (just) the french fries and milkshake machines:
Kroc opened his first McDonald’s restaurant in 1955 in Des Plaines, California. Within five years he had opened two hundred new franchises across the country. [!!!] He pushed his operators obsessively to adhere to a system that reinforced the company motto: “Quality, service, cleanliness, and value.”
Quoting Kroc’s1987 autobiography,
“It’s all interrelated–our development of the restaurant, the training, the marketing advice, the product development, the research that has gone into each element of the equipment package. Together with our national advertising and continuing supervisory assistance, it forms an invaluable support system. Individual operators pay 11.5 percent of their gross to the corporation for all of this…”
The process of operating a McDonald’s franchise was engineered to be as cognitively undemanding as possible. …
Kroc created a program that could be broken into subroutines…. Acting like the DNA of the organization, the manual allowed the Speedee Service System to function in a variety of environments without losing essential structure or function.
McDonald’s is big because it figured out how to reproduce.
I’m not sure why IKEA is so big (I don’t think it’s a franchise like McDonald’s,) but based on the information posted on their walls, it’s because of their approach to furniture design. First, think of a problem, eg, People Need Tables. Second, determine a price–IKEA makes some very cheap items and some pricier items, to suit different customers’ needs. Third, use Standard IKEA Wooden Pieces to design a nice-looking table. Fourth, draw the assembly instructions, so that anyone, anywhere, can assemble the furniture themselves–no translation needed.
IKEA furniture is kind of like Legos, in that much of it is made of very similar pieces of wood assembled in different ways. The wooden boards in my table aren’t that different in size and shape from the ones in my dresser nor the ones in my bookshelf, though the items themselves have pretty different dimensions. So on the production side, IKEA lowers costs by producing not actual furniture, but collections of boards. Boards are easy to make–sawmills produce tons of them.
Furniture is heavy, but mostly empty space. By contrast, piles of boards stack very neatly and compactly, saving space both in shipping and when buyers are loading the boxes into their cars. (I am certain that IKEA accounts for common car dimensions in designing and packing their furniture.)
And the assembly instruction allow the buyer to ultimately construct the furniture.
In other words, IKEA has hit upon a successful code that allows them to produce many different designs from a few basic boards and ship them efficiently–keeping costs low and allowing them to thrive.
The company is also looking for ways to maximize warehouse efficiency.
“We have (only) two pallet sizes,” Marston said, referring to the wooden platforms on which goods are placed. “Our warehouses are dimensioned and designed to hold these two pallet sizes. It’s all about efficiencies because that helps keep the price of innovation down.”
In Europe, some IKEA warehouses utilize robots to “pick the goods,” a term of art for grabbing products off very high shelves.
These factories, Marston said, are dark, since no lighting is needed for the robots, and run 24 hours a day, picking and moving goods around.
“You (can) stand on a catwalk,” she said, “and you look out at this huge warehouse with 12 pallets (stacked on top of each other) and this robot’s running back and forth running on electronic eyebeams.”
IKEA’s code and McDonald’s code are very different, but both let the companies produce the core items they sell quickly, cheaply, and efficiently.
The difficulty with evolution is that systems are complicated; successful mutations or even just combinations of existing genes must work synergistically with all of the other genes and systems already operating in the body. A mutation that increases IQ by tweaking neurons in a particular way might have the side effect of causing neurons outside the brain to malfunction horribly; a mutation that protects against sickle-cell anemia when you have one copy of it might just kill you itself if you have two copies.
Auerswald quotes Kauffman and Levin:
“Natural selection does not work as an engineer works… It works like a tinkereer–a tinkerer who does not know exactly what he is going to produce but uses… everything at his disposal to produce some kind of workable object.” This process is progressive, moving form simpler to more complex forms: “Evolution doe not produce novelties from scratch. It works on what already exists, either transforming a system to give it new functions or combining several systems to produce a more elaborate one [as] during the passage from unicellular to multicellular forms.”
The Kauffman and Levin model was as simple as it was powerful. Imagine a genetic code of length N, where each gene might occupy one of two possible “states”–for example, “o” and “i” in a binary computer. The difficulty of the evolutionary problem was tunable with the parameter K, which represented the average number of interactions among genes. The NK model, as it came to be called, was able to reproduce a number of measurable features of evolution in biological systems. Evolution could be represented as a genetic walk on a fitness landscape, in which increasing complexity was now a central parameter.
Local optima–or optimums, if you prefer–are an illusion created by distance. A man standing on the hilltop at (approximately) X=2 may see land sloping downward all around himself and think that he is at the highest point on the graph. But hand him a telescope, and he discovers that the fellow standing on the hilltop at X=4 is even higher than he is. And hand the fellow at X=4 a telescope, and he’ll discover that X=6 is even higher.
A global optimum is the best possible way of doing something; a local optimum can look like a global optimum because all of the other, similar ways of doing the same thing are worse.
Some notable examples of cultures that were stuck at local optima but were able, with exposure, to jump suddenly to a higher optima: The “opening of Japan” in the late 1800s resulted in breakneck industrialization and rising standards of living; the Cherokee invented their own alphabet (technically a syllabary) after glimpsing the Roman one, and achieved mass literacy within decades; European mathematics and engineering really took off after the introduction of Hindu-Arabic numerals and the base-ten system.
If we consider each culture its own “landscape” in which people (and corporations) are finding locally optimal solutions to problems, then it becomes immediately obvious that we need both a large number of distinct cultures working out their own solutions to problems and occasional communication and feedback between those cultures so results can transfer. If there is only one, global, culture, then we only get one set of solutions–and they will probably be sub-optimal. If we have many cultures but they don’t interact, we’ll get tons of solutions, and many of them will be sub-optimal. But many cultures developing their own solutions and periodically interacting can develop many solutions and discard sub-optimal ones for better ones.
Life constantly makes us take decisions under conditions of uncertainty. We can’t simply compute every possible outcome, and decide with perfect accuracy what the path forward is. We have to use heuristics. Religion is seen as a record of heuristics that have worked in the past. …
But while every generation faces new circumstances, there are also some common problems that every living being is faced with: survival and reproduction, and these are the most important problems because everything else depends on them. Mess with these, and everything else becomes irrelevant.
This makes religion an evolutionary record of solutions which persisted long enough, by helping those who held them to persist.
This is not saying “All religions are perfect and good and we should follow them,” but it is suggesting, “Traditional religions (and cultures) have figured out ways to solve common problems and we should listen to their ideas.”
Back in The Code Economy, Auerswald asks:
Might the same model, derived from evolutionary biology, explain the evolution of technology?
… technology may also be nothing else but the capacity for invariant reproduction. However, in order for more complex forms of technology to be viable over time, technology also must possess a capacity for learning and adaptation.
Evolutionary theory as applied to the advance of code is the focus of the next chapter. Kauffman and Levin’s NK model ends up providing a framework for studying the creation and evolution of code. Learning curves act as the link between biology and economics.
Will the machines become sentient? Or McDonald’s? And which should we worry about?
Upon further reflection, I decided a discussion of the changing attitudes toward American Fast Food restaurants is incomplete without race.
Japan, as I’m sure you already know, is an extremely homogenous country. According to Wikipedia, Japan is 98.5% Japanese, with 0.5% Korean, 0.4% Chinese, and 0.6% other. I don’ t know if “other” includes the Ainu, or if they’re just numbered within the Japanese, (most of them are at least part Japanese anyway,) but even if we take the high estimate of Ainu population, they’re < 0.2% of the total. So, yes, Japan is very Japanese.
By contrast, America has a large, ethnically distinct underclass of blacks and Hispanics: 65% white, 5% Asian, 13% of black and 17% Hispanic.
As a result, Japan’s underclass is still Japanese, while America’s underclass is ethnically and racially distinct from its upper classes. Japan is more homogenous, with a narrower wealth gap between its richest and poorest citizens and a much lower crime rate.
If SJWs have taught me anything, it’s that white people are always racist. Japan doesn’t have this problem, not only because it lacks white people, but also because it lacks different races for anyone to be racist against.
Around the mid-70s, McDonald’s (and Burger King and probably various other Fast Food brands) began explicitly targeting up-and-coming black customers with ads featuring happy black families, working class men getting breakfast before heading off to the construction site, black couples, etc. Interestingly, the ads aimed at white people tend to contain only one or two people, often with a closer focus on the food. (There are, of course, plenty of ads that only feature food.)
Now, far be I to disagree with the advertising decisions of the world’s most successful fast food chain–selling massive quantities of cheap food to black people has been a great strategy for McDonald’s.
But this has caused a shift in the racial composition of McDonald’s target demographic, affecting how it is perceived by the wider society.
Similarly, the demographics of people who work in fast food have changed radically since the 1950s. Most of my older (white) relatives worked at fast food restaurants in highschool or their early twenties. (Heck, I was just talking with an upper-middle-class white relative who used PICK STRAWBERRIES in the strawberry fields for money back in highschool, a job which we are now reassured that “white people won’t do.”) Unskilled jobs for young people used to be a thing in our society. It was a fine way for young people to start their lives as productive members of society, gain a bit of work experience, and save up money for college, a car, home, etc.
Today, these jobs are dominated by our massive, newly arrived population of Mexican immigrants, driving down wages and making it harder for anyone who isn’t fluent in Spanish (necessary to communicate with the other employees,) to get hired. Meanwhile, the average age of fast food employees appears to have increased, with people stuck in these jobs into middle age.
All of this has contributed, I’d wager, to America’s changing attitude toward fast food, and its poor/middle class people (of all races) in general.
You know, Americans talk a lot about how Japan needs more immigrants–generally citing the declining Japanese birthrates as an excuse. (Because what Japan really needs is higher population density + racial tension.) But despite its near total lack of racial diversity, Japan is one of the world’s most successful, technologically advanced countries. If anything, low Japanese fertility is actually fixing one of Japan’s biggest problems–density (which has long-term problems with Japan needing more food and natural resources to support its population than the archipelago can physically produce).
Only an idiot could take the Tokyo subway at rush hour and think, “What this country needs is more people!” I therefore recommend that the Japanese ignore us Americans and do keep their society the way they like it.
I. I was recently chatting with a friend who lived for some time in Japan. I asked them what they liked best about her experience, and received a surprising answer–not the cartoons or the music, the fabulous city of Tokyo or the tasty food, neither the ancient culture nor the attractive people (though I am sure they appreciated all of these things)–but the equality.
In Japan, they said, there is much more of a sense of community harmony, of everyone being in the same boat. There is much less explicit class consciousness and people are more willing to help each other out. It’s not uncommon to see little old ladies out sweeping the street in front of their houses to keep their neighborhoods looking nice.
On a Saturday afternoon at a McDonald’s in Brooklyn… The Playplace, during what should be prime Saturday afternoon birthday party hours, is empty and locked. … this McDonald’s looks like it stopped trying to attract kids in 1995. …
Today, these standard modular play structures — padded floors, platforms, polyurethane foam piping, a single plastic slide — are probably considered boring after age 9. At another McDonald’s, on Brooklyn’s Rockaway Beach, the indoor playground has been removed and replaced by more seating. At a Chuck E. Cheese’s near Brooklyn’s Barclays Center, a place where playgrounds are admittedly secondary to a casino of kids’ games, the usually standard play area is gone, too. …
According to Technomic, a food-service research and consulting firm, families with kids going to McDonald’s fell from 18.6 percent in 2011 to 14.6 percent in 2014.
Darren Tristano, president of Technomic, thinks that we’re unlikely to see fast-food restaurants focusing on playgrounds again anytime soon. “I’m not sure that they’re becoming a thing of the past, but we clearly don’t see growth in the opportunity for restaurants,” Tristano says. “Brands like Chick-fil-A and McDonald’s, who have indoor play places — we’re not necessarily seeing them expanding and, in some cases, when stores are being rebuilt, they’re no longer including these play places.”
There are multiple reasons for this shift, including people having fewer kids and more kids opting to play video games at home rather than head to the playground, but one of the biggest is classism.
Back when we were kids, McDonald’s was simply seen as a tasty, affordable restaurant that catered to families with small children. I’m almost certain I attended birthday parties there.
McDonald’s still offers birthday parties, but today the idea seems… declasse. Not that the kids wouldn’t enjoy it– kids today have about the same opinion of McDonald’s as I did–but their parents would disapprove. On parenting forums you often hear moms proudly proclaim that the dreaded “fast food” has never passed her offspring’s lips. Fast food is roundly excoriated as unhealthy crap, unsuitable for children–even though a Happy Meal is probably better for you than an organic, cruelty-free Whole Foods cupcake.
Snack bars – Some snack bars taste so good they can be confused for candy. KIND bars, made with all natural ingredients, are not only healthy but also available in indulgently delicious flavors like KIND Dark Chocolate Nuts & Sea Salt, Dark Chocolate Cinnamon Pecan and Healthy Grains Bars in flavors like Peanut Butter Dark Chocolate and Vanilla Blueberry (which are also gluten-free!).
Guess what. If it tastes like candy and is covered in chocolate, it’s candy.
Fruit covered in caramel/chocolate – Freeze bananas and drizzle with a tad of melted dark chocolate or cover apples in homemade, low-sugar caramel.
Again, chocolate is chocolate. It doesn’t stop being chocolate just because you throw a banana at it.
Natural fruit snacks/wraps – Trader Joe’s Organic Fruit Wraps are a perfect example of a flavorsome snack that is good for you and your kids. These wraps are 100% fruit and low in sugar.
Do you know what chemical makes fruit taste so good? Fructose. Fructose is sugar; (-ose is a suffix meaning “sugar.”) Your body metabolizes it into glucose just as easily as it metabolizes table sugar (sucrose) into glucose. These are not low in sugar; they are low in sucrose. You are not fooling your body with this verbal trickery.
Fresh fruit – Always the perfect, healthy treat to offer.
Oh, sure, because you want to be that parent. The one with the apples on Halloween. Why not hand out toothbrushes while you’re at it?
Pumpkin and yogurt parfait – Kids love parfaits, so simply layer fat-free vanilla yogurt with canned pumpkin mixed with pumpkin pie spice and a teaspoon of brown sugar. Top with a few chocolate chip morsels.
“Fat free” yogurt has as much sugar as ice cream, and this thing has a spoonful of addedsugar. Guys, sugary yogurt topped with sugar doesn’t stop being sugary just because you mash in some pumpkin. (Even if you’re trying to avoid “fat” for some reason, most candy doesn’t have much fat in it.)
And don’t get me started on the notion that “kids love parfaits.” Maybe your kids love parfaits. Mine prefer foie gras topped with Cheerios.
I’m not saying you should feed your kids a bunch of candy. I’m saying don’t be classist about what is and isn’t healthy. It’s not healthy just because it comes from Whole Foods, and it isn’t unhealthy just because it comes from McDonald’s. (For goodness’s sakes, they serve salads.)
The folks who make their kids sugar-drenched organic parfaits in order to keep them away from the dreaded M&Ms in their Halloween bucket are the same folks who denigrate fast food.
IV. I have a certain fondness for old-fashioned playgrounds. Modern ones have their advantages (plastic slides won’t burn your legs,) but they feel incomplete without see-saws or merry-go-rounds. When it came to McDonald’s, I loved that guy with the giant hamburger head you could climb inside (mostly I tried to figure out ways to get through the bars and get on top of it.)
To tell the truth, I am not that fond of McDonald’s food–I mostly like them for their playground. In the midst of winter, I am thankful to have a warm, dry place where my kids can play and we can all get something to eat. We once celebrated and appreciated such places, just as we once celebrated the manufacturing jobs that once allowed Americans to enjoy the greatest economic boom the world has ever seen.
Today the middle class is shrinking and the working class is destined to be poor than its parents. Global poverty has plummeted, but American wealth inequality has been steadily increasing since the 70s. (Coincidentally, average wages have been stagnant ever since the beginning of mass, low-wage immigration from 3rd world countries.) And politics has become more divisive and dived as we’ve turned into a nation of snobs, turning up our noses at people once considered brothers.
V. The article on disappearing fast-food playgrounds speaks positively of efforts to pass playground-cleaning regulations:
Dr. Erin Carr-Jordan, a playground sanitation vigilante and, more formally, the founder of Kids Play Safe, a research organization “committed to protecting the health, safety and well-being of children,” was banned from eight Phoenix-area McDonald’s in 2011 presumably for swabbing play areas for germs. A cross-country journey during which she tested the playgrounds of six national chains in both high and low socioeconomic, rural, and urban areas turned into a crusade. …
Surprisingly, there are no state or federal regulations for playground cleanliness or maintenance, and they’re not regulated in many counties and cities. Carr-Jordan has been working to change that, successfully doing so in her home state of Arizona. Kids Play Safe recently partnered with Chuck E. Cheese’s to, according to a press release, “collaborate on common goals to provide a safe healthy play environment for kids.” Chuck E. Cheese’s is the first major brand to work with Kids Play Safe, which could be a small step forward to improving the reputation of restaurant playgrounds.
I am extremely sympathetic to the desire for clean playgrounds. Nothing ruins a lovely afternoon like vomiting all evening. But legal regulations aren’t going to get you there. Faced with a choice between risking fines if their minimum wage barely-English-speaking employees incorrectly clean the playground or just not having a playground, restaurants will opt to go without.
I propose an alternative solution: return to the simpler playgrounds of my youth. Free-standing structures exposed to the wind, rain, and sun do not harbor germs in the same way as humid, enclosed tubes and pits. The older playgrounds were probably cheaper, as well, and had more personality.
Finally, I’d like to note that I am not really trying to shill for fast food, but examining a change in the way society approaches food marketed to middle and lower-class people.